services > faqs
FAQ for Rich-Media Email
  1. What is nGlobaLink rich-media email?
  2. What email programs will be able to view nGlobaLink rich-media email messages?
  3. What if the recipient's email client does not support HTML, or is improperly configured?
  4. How would I use nGlobaLink rich-media email in my marketing mix?
  5. What tracking capabilities does nGlobaLink offer?
  6. Can I run a viral marketing campaign with a nGlobaLink rich-media message?
  7. Can nGlobaLink help to grow my in-house email database?
  8. I don't have an email list. Can nGlobaLink help me obtain one?
  9. I outsource my email fulfillment. Can I still use nGlobaLink service?
  10. Can I send unsolicited email with nGlobaLink?

1. What is nGlobaLink rich-media email?
nGlobaLink rich-media email combines powerful streaming audio, video, graphics, text and forwarding technologies to add impact and clarity to a message. Rich-media is more effective in communicating and more compelling than other media, such as static text emails or banner ads. The average banner ad campaign has a success rate of less than one percent and the industry average for permission-based text email is a 2-5 percent response rate; nGlobaLink boasts an average response rate of 30 percent for its rich-media email campaigns.

2. What email programs will be able to view nGlobaLink rich-media email messages?
nGlobaLink persuasive rich-media emails utilize a cross-platform file format that can be viewed by almost any email recipient without players or plug-ins.

3. What if the recipient's email client does not support HTML, or is improperly configured?
If the recipient's email client does not support HTML, Java/JavaScript or is improperly configured, they will be presented with a text message and a link. Clicking on the link will launch the rich-media email message in the recipient's default web-browser.

4. How would I use nGlobaLink rich-media email in my marketing mix?
A rich-media email message adds impact to your message. It is highly effective when used in campaigns for brand awareness, sales promotion, as well as driving traffic to your brick-and-mortar stores and websites.

5. What tracking capabilities does nGlobaLink offer?
nGlobaLink technology can track, collect and report invaluable statistics in real-time to provide results of each rich-media email campaign. Statistics include the number of emails viewed, percentage of click-throughs, list of URL click-throughs, number of forwards and more.

6. Can I run a viral marketing campaign with a nGlobaLink rich-media message?
nGlobaLink rich-media messages can be created with a built-in "forward" option in the HTML portion of the message. This forward option allows broader exposure of your rich-media email message beyond your email database. nGlobaLink tracking capability is extendible through viral marketing as well.

7. Can nGlobaLink help to grow my in-house email database?
nGlobaLink can help you grow your email database by incorporating our opt-in process within the rich-media email. Our opt-in process includes opt-in page development, set up/hosting and opt-in data management.

8. I don't have an email list. Can nGlobaLink help me obtain one?
nGlobaLink does provide list acquisition services. nGlobaLink will help you rent an email list based on the profile and demographics of your target recipients. nGlobaLink email database partners have lists that are guaranteed to be opt-in, ensuring the quality of your email campaign.

9. I outsource my email fulfillment. Can I still use nGlobaLink service?
nGlobaLink provides a complete solution for email marketing, including fulfillment services. However, you may also choose to send the rich-media email messages created and produced by nGlobaLink through your own mail server or a third-party email fulfillment provider. To ensure streaming quality and enable tracking of the results, nGlobaLink will still host the rich-media email message on our proprietary servers.

10. Can I send unsolicited email with nGlobaLink?
nGlobaLink strictly prohibits the use of our products for distributing unsolicited email, also known as SPAM. Your acceptance of our service agreement indicates that the target lists used must be obtained legitimately, via opt-in or purchased or rented from a nGlobaLink-verified list broker. Further,nGlobaLink cooperates with the ISP (Internet service provider) community to report all individuals and organizations engaging in spamming activities.